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Did you know some proposals turn the reviewer off before they even finish the first page? See what kept reviewers engaged from start to end in these successful proposals.
After analyzing hundreds of successful proposals, I discovered that they share a common Why - What - How "formula". I will use these examples to illustrate what works.
Don't fall into the trap of tooting your own horn too soon. Instead, we will see how these authors presented their work as the logical solution to a problem that people care about.
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